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How to Plan Website Structure for Better SEO Step-by-Step Guide

How to Plan Website Structure for Better SEO Step-by-Step Guide

In this case, you should evaluate and optimize your categories; perhaps merge or split some of them. Navigational elements help to reinforce the hierarchy within your website architecture so search engines understand your top priority pages. But navigation also creates clear pathways for customers to achieve their goals on your site.

Contextual links are useful in showing users related content. In the context of a blog post, contextual links can be used to point users to other blog posts that have similar content. Your homepage is the top page in your website hierarchy and the central place where users navigate your website from. Ensure that all the important pages on your website are linked from this page. The relationship between your homepage and the main category pages is represented by your website’s menu or main navigation.

Design Systems & DesignOps in the Enterprise

Your site’s structure includes all the pages on your website and how they are linked with each other with an internal links hierarchy. It’s all about how you present and organize your website so it is recognizable and readable both to the algorithm and your users. For instance, if your users click on the “Email Marketing” tab on your blog’s homepage, they expect to be directed to a list of email marketing posts. From this page, you also need to design a simple navigation path back to your blog’s homepage and your website’s homepage. Plus, when your user experience is strong, your search engine rankings will be, too. Users will spend more time on your website and link to your web pages, which are both heavy indicators that your brand creates quality content.

what is website structure

If you want to increase the visibility of your website in search engines, having an SEO-friendly website structure is crucial. It not only helps search engines crawl and index your website more efficiently, but it also makes it easier for users to navigate and find the content they are looking for. However, building an SEO-friendly website structure can be a daunting task, especially if you are new to SEO. So, whether you are starting a new website or looking to improve your existing one, this guide will help you create a website that is optimized for both search engines and users. To improve the structure of your website, you can make use of taxonomies like categories and tags as well as internal links, your navigation, and breadcrumbs. Users will have an easier time navigating your website if you do this well.

Learn & get help

You might have the most amazing content, but if users can’t find it, they’ll leave for a competitor’s site. It is particularly important that crawlers can find all subpages quickly and easily when websites have a large number of subpages. For this reason, a website’s homepage needs to have links to the most important subpages. Files such as sitemap.xml and robots.txt also help the crawler do its job in this regard.

what is website structure

After establishing a structure, design a way for your user to navigate the website. Along with a navigation bar or other framework, include useful links on subpages to redirect people to relevant information. An “About” page could link to different sections of a portfolio, and a product page could link to similar products.

Internal Links

It will scan all your pages, identifying all issues with links, tags, indexing directives, and so on. Also, use Google Search Console to monitor how Googlebot sees your pages. Let’s discuss the necessary navigational elements that will help you connect your pages and make users feel at ease using your website. https://globalcloudteam.com/ Make sure that all pages are up to date and don’t feature irrelevant information or unavailable products. Duplicated or identical content placed on different URLs negatively impacts search rankings. Sometimes, CMS or code issues might lead to the creation of duplicate URLs with dynamic parameters.

what is website structure

All websites must have several components to make the structure look complete and easy to navigate. Ideally, all websites should have a home page, categories, subcategories, and individual pages or posts. If you want to catalog and group your website content in a neat and discoverable manner, it is essential to have a professional website structure. There are many different types of website structures that you can go for.

When do you need website structure services?

The hierarchical structure, aka the tree model, takes a top-down approach to guide visitors from a general page, like a homepage, to more content. General pages are also called top pages, while pages with specific content are subpages or child pages. If you want to create a website, it’s just the right time to plan the site structure to achieve the best SEO. You need to plan your website structure before even filling your CMS with pages. You don’t need special tools; you can do it with a whiteboard or by using a spreadsheet, word processor, or any graphic tool like Visio. It matters not only to search engine robots but also to your website users.

what is website structure

So, for instance, if you had a site about sporting equipment, categories might be shoes, and then subcategories could be running shoes, basketball shoes, hiking shoes, and so on. Learn how to structure a website and what type of structure benefits your web design. Provide access to most of your website’s pages in 3-4 clicks. Let’s take a look at a few best practices you should keep in mind when designing your site’s architecture. Encourages deep site navigation by providing more pages for users to visit.

How to Plan Your Own Website’s Structure

The hierarchical model is one of the most popular and easy-to-understand good models. A top-down approach takes into account the general categories of the content and their breakdown into categories. It’s critical to structure your site in an intuitive and easy-to-navigate way to retain how to plan a website structure your audience’s attention. And if people leave your website because your user experience is messy, search engines won’t think highly of you, either. A sitemap is a document that lists all the different pages on a site, helping search engine crawlers discover new content quickly.

  • Once they’ve chosen an offering from the home page they can learn more about it on a secondary page and then convert on the next.
  • This is a great example of how website structure makes it easy for users to find information.
  • This results in an increased bounce rate and reduced revenue.
  • An effective structure helps make content more relevant for search intents.
  • Making sure that your website structure is easy to navigate, and your content is relevant is a great way to increase your revenue and the amount of time people spend on your site.
  • The goal is to build a hierarchy of menus and content pages that feels natural to users and doesn’t mislead them or interfere with their use of the site.
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